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Project Kealahou Presented with Gold & Bronze ECCO Awards from Substance Abuse & Mental Health Administration (SAMHSA), U.S. Department of Health and Human Services

July 17, 2014

Gold ECCO Award: A Path Out of the Storm — Project Kealahou’s PSA for Hawaii Girls

Project Kealahou created a PSA aimed at teenage girls between the ages of 11 and 18 to reinforce the message of hope and healing after difficult times. The national Excellence in Community Communications and Outreach (ECCO) Recognition Program showcases the talents, strengths, and successes of grantees that build community-based programs incorporating “systems of care” for children and youth with serious mental health needs and their families. The PSA won the first-place gold award in the audience category for campaigns/tactics targeted at children, youth and young adults.

Bronze ECCO Award: Project Kealahou & KHON-TV: Reaching Hawaii Girls via Traditional & Digital Media

Project Kealahou created a paid advertising and PSA campaign in partnership with KHON-TV, the Honolulu FOX affiliate, that focuses on the prevalence of trauma, as well as hope and healing after trauma, to target girls struggling with trauma and female caregivers sensitive to the plight of women and girls struggling with trauma. The national Excellence in Community Communications and Outreach (ECCO) Recognition Program showcases the talents, strengths, and successes of SAMHSA grantees that build community-based programs incorporating “systems of care” for children and youth with serious mental health needs and their families. The campaign won the third-place bronze award in the media outreach strategy category.

http://www.samhsa.gov/children/ecco-recognition-program/2014-finalists





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